Communauté 2.0

Un excellent billet de Augie Ray du blogue Experiential Marketing that Builds Brands où il a collecté plusieurs sources d’information pour nous présenter Eight Considerations to Help Branded Communities Succeed.

1. Communities are about people and not technology: Spend more resources identifying and reaching out to potential community members than investing in software.
2. Communities require experienced management: Put someone who has experience running an online community in charge of the project.
3. You have to select the appropriate metrics that measure to your goals: If your primary objectives are generating word of mouth and increasing customer loyalty, measuring the number of visits to the site won’t prove you achieved your goals.

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